Set Down Your Push Broom

first_imgYou pushed your big “opportunity” from January to February. Then March. Then you pushed that same “opportunity” into the second quarter of the year.Just to be safe, you put the close date in for June 30th. You believed that this would provide you with plenty of time to push the “opportunity” across the line. And you did push the “opportunity” . . . just not across the line. Instead, you pushed the “opportunity” into the fourth quarter.Why are so many opportunities projected to close the last day of the quarter anyway? And why do these opportunities seem to always need to be pushed a little further ahead?It’s the end of the fourth quarter. The clock has run out. Are you really going to push that “opportunity” into the first quarter of next year?Instead, maybe push that trash into the dustpan, toss it away, and start working on a real opportunity. Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Nowlast_img